BOOK REVIEWS
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© 2010 Stephen Philip Means;
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| THE 4-HOUR WORK WEEK BY TIMOTHY FERRIS |
The purpose of The 4 Hour Work Week is to inspire you and direct you to set up automated processes to produce cash flow from an Internet venture. When you exercise the options he presents, those income generating streams give you real power. He says, “This book is about how to see and create those options with the least effort and cost.” Effectiveness and efficiency are different. You can be efficient at shuffling papers, but you can be very effective in whatever you do if you set deadlines and work in short time periods. One of the tricks is to cut down the information overload. After all, how much time do you waste when you surf the computer, watch TV, listen to radio, and read magazines? Ferris is having too much fun living for that boring junk. He’s actually alive. Otherwise, aside from his anti 9-5 philosophy . . . (which I deeply agree with) . . . this book is a pleasant read of anecdotes and quotes. Also, more than that it’s a protocol for success by beating the game, not playing it. You beat the game by • finding a product. • test marketing the product. • finding a saleable-scaleable* product. • Putting it all on auto-pilot. *(scaleable means you make $ on one or ten thousand) ----- He calls this refined automatic system of cash generation: ‘The muse.’ Probably the most important aspect of ‘The muse,’ as Ferris puts it in the book: “. . . is . . . that you decide how you will sell and distribute your products before you commit to a product in the first place. ----- I really liked this book. For the neophyte entrepreneur it may seem difficult. However, for the websites and the information provided it’s a “must have” reference book. It contains a step by step -- easy to follow -- plan to get out of the nine to five job rut and move into whatever world you want. You can make a lot, a lot more money by doing ½ the work you’re doing now. ----- He shows you how. Worth the money. Buy the book. |
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