BOOK REVIEWS
| ® Wisdomgame is the registered trademark of ® Wisdomgame and is owned by Stephen P. Means. Email me at steve@wisdomgame.org |
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Wisdomgame
© 2010 Stephen Philip Means;
Wisdomgame
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| PASSION BRANDS BY KATE NEWLIN |
• Fantastic! I just had to have this book . . . because I’m working on my brand, Wisdomgame®. YOU HAVE TO HAVE IT! And you’ll drive all night and spread the word and be heard because you have PASSION about what you want. You gotta have it. , , and so do your friends. Boy do I need a Starbucks! Gotta have it. YOU LOVE IT! You actually do love the stuff you buy, don’t you. I know I do. I just bought a new high def. video camera to upload videos. It’s a Kodak Zi8, very miniature. I love it. Kiss kiss. VIRAL FORCE Newlin says there really is a viral force to the passion brands. We can really have a relationship with them because they seem to be alive. Sometimes we get smarter (Google) or by using them we connect with our community. (Starbucks.) I gotta have one! ACCELERATE YOUR BRAND • Create a brand people love. • Work the world . . . not age, gender, or race. • Differentiate your design. • Hire passionate people. • Know your customers need you. • Give it to them “Their Way.” • Respect your brand’s heritage. Newlin says she believes passionate brands make a profound emotional connection. Their symbols and their significance is that they genuinely engage with us and we find through them a way of expressing our individuality. This book’s a real good read for anyone interested in developing their brand as a distinct reality in this overwhelming information age. I liked it! Five stars. Stephen Philip Means wisdomgame.org Stephen Philip Means Wisdomgame.org |
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